1 Click clusters

Narrative in motion

This story-driven video showcases Lambda Labs’ 1-Click Clusters, brought to life through 3D animation and a retro-futuristic style shaped by the director’s vision. The product gives AI engineers on-demand access to multi-node GPU clusters in the cloud, enabling large-scale model training without long-term contracts.

We believe storytelling is the most powerful way to communicate a product’s value—when audiences can enter the story and empathize with users, messages resonate and products become desirable. For Lambda Labs, we translated complex ideas into polished, dynamic visuals that highlight both the innovation and accessibility of the product.

The result is a concise, high-impact piece designed to connect with their audience and bring both the technology and its human impact to life.

As part of the project, we explored and tested creative concepts alongside a custom color script to establish the tone and visual rhythm of the piece. With no existing cohesive brand guide, this process allowed us to refine the storytelling approach and create a unified look that elevated Lambda’s vision. Our goal was to convey depth and abstract visuals that represent complex concepts, while maintaining a human touch through subtle camera movements, filmic grain, lens flare, and chromatic aberration—infusing energy and personality into the narrative.

We crafted custom materials and applied advanced lighting techniques to achieve a retro-futurist aesthetic that elevated the creative. The approach blended a photorealistic yet surreal vibe, balancing modern technology and gaming influences with a nod to programmer culture. By moving the visuals from literal to abstract and back to more literal, we created depth, texture, and atmosphere, shaping a distinctive, cinematic style that feels both modern and classic.