sleeplux

Real-time Compositing

3D Motion + VFX

Real-time workflow

Quick and Powerful

The goal was to create a seamless shot that begins with live-action product footage and transitions into an exploded view revealing the internal components and airflow in motion. We combined VFX and 3D motion design, using Unreal Engine to rapidly build animation, materials, lighting, and color with high-quality real-time rendering and integrated VFX. This enabled real-time creative direction and reduced the need for extensive previewing and compositing tests.

THE ASK

The client asked for a shot in their product video that showcases the internal components of the air pump. The concept transitions from a filmed push-in on the pump to a graphic, exploded view that removes the mattress and environment and visualizes how air flows through the system.

THE EXECUTION

Our real-time workflow allowed us to composite the 3D elements directly in the viewport. We were also able to see final render quality as we worked, which helped match lighting and materials as closely as possible to the provided footage. From there, we seamlessly combined the two shots into the final.

sleeplux

Real-time workflow

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