design + execution
Real worlds, imagined further
Virtual Production + Animation
We served as the virtual art department and virtual production partner on ZEISS | 100 Years in the USA, the primary campaign film marking the milestone. Our work helped bridge past, present, and future by blending archival material with new footage and imaginative visualization.
We designed and supported two virtual production environments, enabling period scenes to be filmed seamlessly in a 1920s New York City setting and a mid-century science lab featuring early ZEISS microscopes.
In addition, we created a fully CG “blue marble” view of Earth from the Moon, contributing to the film’s future-facing final chapter and expanding the visual language beyond what could be captured practically.
Across the project, our virtual production workflow gave the filmmakers creative flexibility on set while maintaining historical authenticity and cinematic polish, helping carry a century of ZEISS innovation forward rather than simply looking back.
