Sticky Storytelling

Stories crews recognize. Conversations leaders can build on.

Ready-to-use, story-led campaign kits for industrial and utility safety teams. Relatable stories and coordinated assets reinforce training you already have and keep critical topics in conversation across briefings, jobsites, hallways, and inboxes.

Elevated work
Gravity
Footing
Gravity
City Driving
Vehicles
Pre-Job Brief
Communication
Mobile Devices
Equipment
Dig Site
Gas
Spotter
Overhead
Pulling wire
Ergonomics
Fleet
Vehicles
Dogs
Encounters
Lifting
Ergonomics
Trips
Gravity

The Safety Horse curriculum library is designed to reinforce high-risk operational awareness, everyday behavioral decision-making, leadership communication, and trust-driven safety culture through ongoing storytelling and engagement systems.

Request Free Sample KitExplore Campaign Kits

The Need

Your team already has training.

Keeping critical topics fresh between sessions is hard. Supervisors need an easy way to start the conversation, and safety teams need material crews respect, relate to, and want to talk about.

The Offer

Stories spark. Campaigns sustian.

Each kit gives a critical topica a relatable story and a consistent visual identity. A video opens the discussion; leader prompts, graphics, field assets, and editable messages carry it into the places your team already communicates.

One topic. Multiple touchpoints. More chances for the message to stick.

Consistent Content. Stronger Culture.

Turnkey Campaign Kits

Ready-to-use, story-driven safety campaign kits that integrate with existing compliance training and equip leaders with videos, graphics, field assets, communication prompts, and engagement tools that keep critical messages visible, relatable, and remembered.

Fresh Engagement
Story-driven content people can relate to, remember, and apply when it matters most.
Leader Ready
Ready-to-use campaigns, tools, and guides that save time and drive consistency.
Metrics
Track leading indicators like engagement, participation, and reinforcement activity to measure momentum

Knowledge informs but connection transforms.

We create stories that spark connection & conversation that change culture.

Your team is already busy...

Build culture,
not campaigns.

Safety leaders are expected to keep messaging fresh, reinforce training, support supervisors, engage the field, and show progress to leadership. Safety Horse helps you spend less time building content and more time building safety culture.

How it works

Launch a ready-to-use campaign, equip leaders to start better conversations, and track the leading metrics that show what is resonating in the field.

Metrics

Influence behaviors that impact lagging indicators
such as incident rates and severity.

works everywhere

Integrates into platforms and includes editable templates for customization.

Build Without Limits
Browse the expanding collection of campaign kits and plug-and-play assets.
Get Started for Free
See exactly what's included with a customizable kit built for your team. Videos, prompts, field assets, and templates.

Campaign Kits

Spend less time building content and more time building culture with a growing
curriculum of ready-to-use safety kits.

works everywhere

Integrates into platforms and includes editable templates for customization.

Build Without Limits
Browse the expanding collection of campaign kits and plug-and-play assets.
Get Started for Free
Free download and see exactly what's included with a customizable kit built for your team.

Connect, Trust, Change

Safety campaigns people remember. Results leaders can prove. If it does not earn trust on the jobsite and hold up in the boardroom, it is not Safety Horse.

FAQ

Frequently Asked Questions

What exactly is Safety Horse?
⮟

Safety Horse is a story-driven safety engagement platform that helps organizations reinforce safety culture through ongoing campaigns, communication systems, and workforce engagement tools.

Is Safety Horse a replacement for traditional training or LMS platforms?
⮟

No. Safety Horse is designed to reinforce learning between formal training moments through ongoing storytelling, communication, and engagement systems that strengthen retention, conversation, and safety culture over time.

How is this different from traditional safety training?
⮟

Most training focuses on completion. Safety Horse focuses on reinforcement, retention, conversation, and culture through ongoing communication and storytelling.

Can we customize the content?
⮟

Yes. Campaigns and templates are designed for brand-safe customization, including logos, messaging, colors, and operational language.

Who is Safety Horse built for?
⮟

Safety Horse is built for utility and industrial organizations looking to strengthen workforce engagement, reinforce safer behaviors, and create more consistent safety communication across frontline crews, supervisors, communications teams, and leadership.

Why focus on storytelling?
⮟

People remember stories more than instructions alone. Story-driven reinforcement creates stronger emotional connection, conversation, and long-term recall.

Can this integrate into our existing systems?
⮟

Yes. Safety Horse is designed to support and integrate with existing communication tools, LMS platforms, creative software, intranets, digital signage, and internal workflows.